Following the steps without understanding the origin story is a shortcut to mediocrity.
Partnership Calls Are a Game. Here’s How I Play It.
What is the right way to build a billion dollar brand
How to increase 'perceived' value of your offering
The weird fog that slows companies down
How to do it with care and clarity
How I think about building waitlists today
A 2% conversion rate means nothing without context.
Following steps is fine—until the steps stop working.
Why it's hard to teach tacit knowledge
